As an often overlooked aspect in home business, I’m pleased to share with you this read from freelance writer, Jon Allo…
It’s crucial to keep in mind that good quality website content is your main marketing tool. All online marketers talk about content being king on the internet, but the truth of the matter is, interesting content is king.
You’ve got to give your target audience what they want, and in such a way that it speaks to their needs. Here are four ways you can improve your website content.
1. Understand Your Audience Pain Points
What are people worried about or having trouble with? Can you provide content that could deal with their problem? Look over the latest customer service emails and social media interactions. Look in any Facebook groups you might be a member of, or on forums and discussion boards you visit regularly.